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![]() Links live on web site content, and are considered in the context of the website that hosts these pages. Links to a page from other pages are sometimes referred to as "inbound links", but are more commonly referred to as "backlinks". SEOs refer to links from a page to other pages as "outbound links". At a web page level, links can be seen in two ways: links to a page and links from a page. One of the defining features of the web is how webpages link to other webpages.
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